The tests
Each test states what we believe and the reading that would prove us wrong. The threshold is set before the data arrives, and a change to it is dated.
#We believeWe are wrong ifResult
- 1 StabilityAI removes friction and creates inertia, because its shortlist becomes the default. Under the threshold of brands repeat across runs. collecting
- 2 Search results predict recommendationsAI recommendations are predictable from the sources behind them. There is no meaningful relationship between the two. collecting
- 3 AI narrows choiceAI removes friction and creates inertia, because its shortlist becomes the default. AI names as many brands or more. collecting
- 5 Recommendations lead demandA higher relative index leads to higher demand. There is no lagged relationship, or brand search moves first. collecting
- 7 PersonalisationAI will always try to personalise. The change is no larger than the normal variation between runs. collecting
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